The world of instant coffee is undergoing a transformation, moving away from the traditional brands to craft options that offer unique flavors and high quality. This shift began in 2016 when small producers started to create instant coffee that rivals freshly brewed varieties. Craft instant coffee is made with care, using innovative methods to preserve the beans' distinctive characteristics. Swift Cup Coffee has emerged as a leader in this space, collaborating with over 150 roasters to produce a wide range of instant coffees that cater to diverse tastes.
• Craft instant coffee offers flavors that are nutty, chocolatey, or bright, depending on the origin.
• Swift Cup Coffee uses a proprietary method that involves brewing a high-extract concentrate, freezing it, and then removing air to create instant coffee.
• The best instant coffees are significantly better than the traditional jarred options, providing a gourmet experience.
• While convenient, craft instant coffee is more expensive, often costing around $2.50 per cup.
This evolution in instant coffee matters because it provides consumers with high-quality options that fit modern lifestyles. Whether for travel, camping, or simply convenience at home, craft instant coffee allows coffee lovers to enjoy rich flavors without the need for elaborate brewing methods. As more people discover these options, the market may continue to shift, encouraging even greater innovation in the coffee industry.
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