Minus Coffee is a groundbreaking company based in San Francisco that aims to change how we enjoy coffee while caring for the planet. It produces coffee without traditional coffee beans, focusing on sustainability and environmental responsibility. Founder Maricel Saenz emphasizes that modern consumers want delicious options that align with their values. Inspired by her upbringing in Costa Rica, Saenz sought to create an accessible coffee alternative that addresses climate challenges.
• Minus Coffee uses upcycled ingredients like roots and seeds, brewed through precision fermentation to replicate coffee's taste.
• The company’s beanless coffee emits 86% less carbon, uses 94% less water, and occupies 92% less land than traditional coffee.
• A comprehensive Life Cycle Assessment confirmed the environmental benefits and taste quality of their product.
• Minus Coffee recently won a NEXTY Award, boosting its visibility and growth potential in the market.
This innovative approach is crucial as climate change threatens traditional coffee production. By offering a sustainable and tasty alternative, Minus Coffee not only meets consumer needs but also contributes to a healthier planet.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.