The Coffee Bean & Tea Leaf, with its 60-year legacy, is evolving to stay relevant in today's dynamic coffee and tea market. Chief CPG Growth Officer Anshul Laroia discusses how the company balances heritage with innovation to meet modern consumer demands. Founded by Herbert Hyman, the brand has always prioritized quality and pioneering products like ice blended coffee and cold brew. Laroia identifies a dual trend: premium seekers investing in high-end home equipment and a growing demand for convenience post-pandemic. To cater to both, the company is launching high-quality, easy-to-prepare products with distinctive packaging. They also focus on their new espresso capsules, emphasizing their complex flavor profiles achieved through meticulous sourcing and roasting. Despite entering the crowded at-home coffee market late, The Coffee Bean & Tea Leaf aims to stand out with innovative packaging and strategic market partnerships, ensuring alignment in values and design flair to drive growth.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.