Visitors to Art Basel Paris can enjoy illy coffee while exploring art that addresses cultural and social issues. illycaffè has partnered with the prestigious art fair for the first time, showcasing its unique blend and the illy Art Collection. The event runs from October 18 to 20 at the Grand Palais in Paris.
• Attendees can visit the exclusive illy lounge, which features collectible cups designed by renowned artists.
• The lounge highlights works by four female artists, focusing on women's experiences and urgent social topics.
• The illy Art Collection, established in 1992, is one of the largest contemporary art collections globally.
• Selected pieces from 130 contemporary art masters will be on display, celebrating the intersection of coffee and art.
This partnership matters as it merges two cultural realms, promoting dialogue on important issues while enhancing the experience of coffee lovers and art enthusiasts alike. It emphasizes the importance of art in raising awareness and inspiring change.
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