Iced coffee has transformed from a seasonal treat into a year-round comfort beverage. It serves as a source of joy and stability for many, especially during stressful times. Recent data from DoorDash highlights this trend through the Iced Coffee Index (ICI), which measures consumer stress levels based on iced coffee purchases. The ICI reveals that iced coffee is not just about caffeine; it’s a way for people to cope with life's pressures.
• 87% of iced coffee drinkers enjoy it even when they don’t need caffeine.
• Orders surged on particularly stressful days, like Blue Monday and Tax Day.
• More than half of iced coffee orders now feature flavor add-ons, with lavender flavoring seeing a 170% increase.
• Afternoon coffee runs have risen by 7%, indicating a new peak time for iced coffee consumption.
This trend matters because it shows how everyday choices reflect our emotional states. Iced coffee has become a comforting ritual for many, helping them navigate stress and find a moment of peace in their busy lives.
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