Hunt And Brew is introducing its ready-to-drink (RTD) specialty coffee to the UK market, aiming to provide a premium coffee experience that rivals traditional coffee shops. The brand, which has already made waves in Australia, is launching three cold brew coffee flavors in Tesco stores starting July 28. The focus is on using single-origin, specialty-grade coffee beans and fresh British milk, with no added sugars or artificial ingredients.
• Hunt And Brew offers three flavors: Brazil Coffee, Ethiopia Coffee (dairy-free), and Colombia Coffee, each priced at £3.45.
• The RTD coffee market in the UK is growing rapidly, now valued at £289 million and doubling in the last three years.
• A significant portion of coffee drinkers, 74%, avoid RTD options due to poor quality and added sugars.
• The brand aims to capture new customers by providing a clean-label product that meets the demand for healthier coffee options.
This launch is significant as it addresses the growing coffee culture in the UK, providing consumers with a high-quality, convenient coffee alternative. By focusing on real ingredients and craftsmanship, Hunt And Brew aims to attract health-conscious coffee lovers and disrupt the RTD coffee market.
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