The Green Coffee Bean Zone at HOTELEX Shanghai 2026 is a new area in the Coffee and Tea Expo aimed at enhancing connections within the coffee supply chain. This initiative is particularly timely as China's coffee market is rapidly expanding, making it a prime location for international coffee suppliers and buyers to meet and collaborate.
• The global coffee market is valued at over USD 200 billion, with China’s market expected to grow to RMB 313 billion by 2024.
• The Coffee and Tea Expo will cover over 150,000 sqm, showcasing the entire coffee value chain.
• The Green Coffee Bean Zone will host over 280,000 professional visitors, including roasters and café owners.
• Special programs like the Gold Cup Sourcing Barista Exchange will facilitate direct business interactions and tastings.
This new zone is crucial for fostering long-term partnerships and expanding brand visibility in a booming market. It opens doors for international businesses to enter and thrive in the Chinese coffee industry, which is outpacing global growth rates.
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