Hopkins Hypes as Wrexham's Dragon - STōK Brew's Bold Play

Hopkins Hypes as Wrexham's Dragon - STōK Brew's Bold Play

STōK Cold Brew Coffee, in partnership with Ryan Reynolds' Maximum Effort and Danone's Harvest Creative, has launched a commercial featuring Sir Anthony Hopkins as Wrex the Dragon, the mascot for Wrexham AFC. This unexpected collaboration is aimed at challenging traditional marketing norms, bringing a Welsh soccer team into the spotlight during America's Big Game, and promoting STōK's cold brew coffee as the energizing force behind the mascot's performance. The commercial showcases STōK's bold and smooth taste, which aligns with the brand's ethos of making daring moves and enhancing the game day experience. STōK will air its first Big Game spot on February 11th, inviting fans to watch Sir Anthony Hopkins' portrayal of Wrex the Dragon and engage with the brand on social media.

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