In a unique twist, HoYoverse partners with We Coffee in Brazil for a Honkai: Star Rail-themed menu and merchandise. Celebrating the game's first anniversary, the collaboration features exclusive drinks, cakes, and giveaways inspired by popular characters. Fans can enjoy a special chocolate Shake Star Rail, themed cakes, and collect limited-edition items. The collaboration runs from May 17 to June 23, 2024, with special events at select São Paulo locations, including cosplayer perks and social media contests. This is part of HoYoverse's global celebration, including partnerships with KFC in China and Sprinkles in the US.
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