A new partnership between Holiday Inn Express and Costa Coffee aims to enhance guest experiences with freshly brewed coffee across U.S. hotels. This collaboration kicks off with a special offer for college football fans, providing free coffee at select locations on August 30, regardless of hotel reservations. A recent survey highlights the importance of coffee on game days, showing that many fans prioritize quality coffee as part of their travel routine.
• More than half of college football fans include coffee in their pre-game rituals.
• 81% of fans consider coffee essential for their game day mornings.
• 70% of coffee drinkers consume at least two cups while traveling to games.
• Proximity to the stadium, free breakfast, and quality coffee are key factors in hotel selection.
This partnership matters as it reflects a growing demand for quality in hospitality. By focusing on coffee, both brands aim to create memorable experiences for guests and enhance their overall stay. The initiative showcases a commitment to guest satisfaction and elevates the game day experience.
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