Hextar Industries Berhad is set to launch Luckin Coffee in Malaysia by early 2025. This partnership marks Hextar's first venture into the food and beverage market. The company aims to leverage Luckin Coffee's innovative pricing and technology to capture a significant share of the local coffee scene.
• Hextar has secured exclusive licensing rights from Luckin Coffee for Malaysia.
• The new food and beverage subsidiary, Global Aroma Sdn Bhd, was established in July 2024.
• Luckin Coffee is known for its value-driven pricing and tech-focused approach, which will be crucial in the competitive market.
• The Malaysian coffee market is seeing changes, with Starbucks facing challenges and local brands like ZUS Coffee rapidly expanding.
This expansion is significant as it introduces a strong competitor into the Malaysian coffee market. Luckin Coffee's success in China and recent growth in Singapore may translate well in Malaysia, especially as established brands face difficulties. Hextar's aggressive plans could reshape consumer choices and market dynamics.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.