With health and flavor high on the agenda for coffee drinkers, the market is seeing a rise in naturally low-caffeine coffee varieties, such as half-caff blends. These blends mix caffeinated and decaffeinated beans, aiming for a balance of flavor and reduced caffeine content. Rave Coffee, a UK roaster, is creating half-caff blends by balancing flavor profiles, roast levels, and ensuring consistent quality. Half-caff and low-caffeine options are gaining popularity as they provide a middle ground for consumers who want less caffeine without compromising on taste, unlike traditional decaf which can sometimes fall short in flavor. Although naturally low-caffeine varieties like Laurina and Aramosa offer an intriguing solution, their production is challenging and limited. While decaf coffee still dominates the market, the interest in half-caff and low-caffeine alternatives is growing, potentially changing consumer habits and industry offerings in the future.
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