Hagen, a London-based specialty coffee group inspired by Danish culture, is making waves in Amsterdam with its new coffee shop. This marks their first international location, following the debut of their innovative espresso bar in London. The Amsterdam store is designed to foster community with a unique green marble counter and vintage brass fittings. Hagen plans to open a second store in the city by May 2025, as part of its broader European expansion strategy.
• The Amsterdam outlet features limited seating to enhance social interactions.
• A manual espresso machine from Kees Van Der Westen is central to the coffee-making process.
• The menu includes specialty coffees, including a single origin from Nepal.
• Hagen aims to enter a third European market by the end of 2025.
This expansion is significant as it taps into the growing specialty coffee market in the Netherlands, which has over 670 coffee shops. With increasing competition from both local and international brands, Hagen's entry highlights the thriving café culture in Amsterdam and the demand for quality coffee experiences.
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