A new guest program by Grid Coffee is set to enhance the coffee scene in China. This two-week event showcases unique coffees from Nomad, a renowned roastery in Barcelona. The program is available in Grid's Pro stores located in Beijing and Shenzhen, highlighting the growing interest in specialty coffee among Chinese consumers.
• The collaboration features drinks like Americano and latte made with Caturra beans from Guatemala.
• These beans are grown at high altitudes, contributing to their distinct flavor.
• Jordi Mestre, the founder of Nomad, is a respected figure in the coffee industry, having won multiple championships.
• The program aims to promote cultural exchange and elevate the coffee experience in China.
This initiative is important as it reflects the rising demand for quality coffee in China. By partnering with international experts, local chains like Grid Coffee are not only enhancing their offerings but also fostering a deeper appreciation for specialty coffee among consumers.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.