A recent study highlights the severe impact of climate change on coffee cultivation, predicting that by 2050, suitable regions for growing coffee could shrink by 50%. Farmers are struggling with declining seed quality, soil health, and falling coffee prices. This instability makes it hard for growers to plan their production and manage their finances effectively.
• Vietnam is the second-largest coffee exporter and the leading supplier of Robusta coffee, with a notable increase in export prices and volumes in 2023.
• The EU's changing coffee preferences and trade agreements are boosting Vietnam's coffee market presence.
• Trung Nguyen Legend is a prominent Vietnamese coffee brand, promoting local coffee culture globally and expanding into international markets like China and the USA.
• The Vietnamese government has implemented strategies to enhance coffee production and exports, aiming for significant economic contributions.
This situation is crucial as it affects the livelihoods of many farmers and the global coffee market. Understanding these dynamics can help consumers make informed choices and support sustainable practices.
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