The global coffee market is experiencing significant growth, with a valuation of $269.27 billion in 2024, expected to reach $369.46 billion by 2030. This growth is driven by increasing coffee consumption, especially in Thailand, where coffee has become a daily habit for many. The average Thai consumes over 340 cups of coffee each year, contributing to a domestic market value of 65 billion baht, reflecting an 8.33% increase from last year.
• Thailand cultivates both Arabica and Robusta coffee across over 220,000 rai, producing 40,000–50,000 tonnes annually.
• Only 5,000 tonnes of this production meets the criteria for specialty coffee, leading to a significant gap in supply.
• Coffee bean imports reached 8.38 billion baht from January to May 2025, while exports were only 2.41 billion baht.
• Consumer preferences are shifting from instant coffee to fresh and specialty options, with younger generations emphasizing sustainability and lifestyle.
Understanding these trends is crucial for businesses and investors. The growing demand for specialty coffee presents opportunities for local producers and importers. As preferences evolve, adapting to consumer tastes will be key for success in the market.
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