George Howell, a specialty coffee pioneer, passionately argues for the importance of preserving acidity in cold coffee, challenging the popular trend of cold brew which often lacks this quality. Howell, who has a long history in the coffee industry, from brewing at Howard Johnson hotels to founding The Coffee Connection, emphasizes that acidity is crucial for showcasing the true character of coffee and respecting the farmers' efforts. He champions methods like Snapchill, a technology that rapidly cools coffee while preserving its flavors, developed by Michael Corrado and Dave Dussault. Howell's company now utilizes Snapchill technology to offer ready-to-drink cold coffee in cans, which he believes allows consumers to experience coffee's complexity and terroir, ultimately benefiting the farmers.
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