George Howell Coffee in Acton, Massachusetts, is a hub of innovation and tradition in the coffee industry. Founded by George Howell, a key figure in the specialty coffee movement, the roastery focuses on light roasts and high-quality beans. Howell's journey began with The Coffee Connection, which revolutionized coffee culture in the 1970s and 80s. He sold the company to Starbucks but continued to push for better coffee practices. His latest innovation includes a unique coffee bag design that communicates flavor profiles through color.
• Howell emphasizes the importance of freshness, revealing that his company is the first to freeze green coffee beans to maintain quality.
• He has pioneered the Cup of Excellence, a competition that connects farmers with roasters to promote high-quality beans.
• At 81, Howell remains dedicated to his craft, actively participating in tastings and sharing his passion for coffee.
This commitment to quality matters as it influences the broader coffee industry and encourages sustainable practices. Howell's legacy is not just about coffee; it's about fostering a culture that values excellence and innovation in every cup. His concerns about climate change and the future of coffee underscore the need for continued dedication to quality and sustainability in the industry.
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