George Howell Coffee in Acton is a hub for coffee innovation, led by its founder, George Howell, who has shaped the specialty coffee scene for decades. Howell, known for his light roast coffee, emphasizes quality and freshness in every cup. His latest project involves a unique coffee bag design that visually represents tasting notes, making it easier for customers to connect flavors with colors. Howell's commitment to quality extends to freezing green coffee beans to maintain freshness, a practice he pioneered. As he celebrates 50 years in the coffee business, Howell remains dedicated to sourcing the best beans and educating consumers about coffee quality.
• Howell founded The Coffee Connection, known for its Frappuccino, before selling to Starbucks.
• He introduced the Cup of Excellence, promoting direct trade with coffee farms.
• At 81, he continues to innovate and educate on coffee quality and sustainability.
• Howell expresses concern over climate change's impact on coffee varieties.
Howell's journey reflects a deep passion for coffee, and his innovations have significantly influenced the industry. His focus on quality and sustainability is crucial as the coffee landscape evolves. As he prepares for retirement, his legacy as a pioneer in specialty coffee is firmly established, inspiring future generations of coffee lovers and roasters.
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