Fueling Growth - The Power of Franchisees

Fueling Growth - The Power of Franchisees

Franchising plays a vital role in the expansion of the restaurant industry by allowing brands to scale rapidly through the investment of franchisees. This week's Franchisee Spotlight features Richard and Michelle Lee, second-generation entrepreneurs who recently opened a Bad Ass Coffee of Hawaii outlet in Alexandria, Va., and have plans for three more. The couple's diverse backgrounds—Richard as a first-generation Chinese-American and Michelle as a Korean-born American—have significantly influenced their approach to business and franchising. Their story sheds light on the personal journeys of franchisees and the unique challenges and rewards that come with operating a franchise.

Read the full article here.