Devon McConville transitioned from a career in finance to owning First Place Coffee, a beloved coffee truck in Phoenix, by fostering a strong sense of community and utilizing social media effectively. Ditching the traditional storefront, McConville and her partner took a low-risk approach by using a mobile truck, which allowed them to build their business without incurring debt. The truck, affectionately named "Matilda," became a hit after finding a consistent location, and through Instagram, the business's visibility and customer base grew substantially. First Place Coffee now boasts over 15,000 followers and has seen a 550% increase in sales, with customers drawn not only to the quality coffee but also to the sense of community the truck fosters.
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