Green coffee can stay fresh for up to a year when stored properly, making it a vital element for quality coffee. Roasters located close to coffee farms have access to fresher green beans, resulting in coffee that often tastes more vibrant and complex. Consumers in non-producing countries can experience this freshness through competitions like the Global Coffee Awards, which recognize roasting excellence at origin. However, logistical challenges often limit access to these unique flavors.
• Fresh green coffee retains its quality for six to twelve months when stored correctly.
• Roasters at origin benefit from proximity to coffee farms, leading to superior flavor.
• Competitions like the Global Coffee Awards help promote and recognize roasters from producing countries.
• Proper storage conditions during transit are crucial for maintaining flavor integrity.
Understanding the importance of freshly roasted coffee at origin highlights the need for better global recognition of these roasters. As demand for high-quality coffee grows, so does the opportunity for consumers to explore unique flavors that reflect the terroir of producing countries.
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