FreshBrew Group, a leading coffee and tea roaster based in Houston, has made a significant move by acquiring the Branded Coffee division of White Coffee Corp. This acquisition allows FreshBrew to enhance its offerings and strengthen its position in the coffee market. The deal includes a vast portfolio of licensed bagged coffee and K-Cup products, which are among the largest in the nation. With this acquisition, FreshBrew aims to expand its production capabilities, allowing the company to produce around 150,000 pounds of coffee daily. The company will also gain ownership of multiple licenses to develop and market coffee for major brands. The White family, who has been involved with White Coffee for generations, expressed pride in passing their legacy to FreshBrew, ensuring their commitment to quality continues. This acquisition is a pivotal moment for both companies, promising growth and innovation in the coffee industry.
• FreshBrew Group acquires White Coffee Corp.’s Branded Coffee division.
• The deal includes a large portfolio of licensed bagged coffee and K-Cup products.
• FreshBrew will produce about 150,000 pounds of coffee daily post-acquisition.
• The White family will join FreshBrew’s executive team to aid in the transition.
This acquisition is crucial as it positions FreshBrew to meet growing consumer demand in the coffee market. By expanding its capabilities and product offerings, FreshBrew can better serve its clients and consumers. The collaboration also ensures that the legacy of White Coffee will continue, preserving its reputation for quality. Overall, this move highlights the dynamic nature of the coffee industry and the importance of strategic partnerships for growth.
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