Devoción is a Colombian coffee brand based in New York City that offers an innovative approach to coffee sourcing and freshness. Unlike traditional coffee roasters who may take months to deliver coffee, Devoción ensures that coffee beans go from origin to cup in as little as 10 days. This rapid process preserves the quality and flavor of the coffee, allowing customers to enjoy a fresher experience. The founder, Steven Sutton, emphasizes the importance of understanding the entire coffee journey, from harvesting to roasting.
• Devoción focuses on seasonal coffee selections, offering a smaller menu to guarantee freshness.
• The coffee journey includes dry milling in Colombia, international shipping, and roasting in Brooklyn.
• The brand prioritizes quality by controlling every step of the process, unlike many roasters who rely on long-term storage.
• Devoción aims to connect customers directly to the coffee's origin, enhancing the tasting experience.
This approach matters because it challenges industry norms and promotes a deeper appreciation for coffee. By emphasizing freshness and quality, Devoción sets a new standard in the coffee industry, encouraging consumers to seek out better-tasting options. This shift not only benefits coffee lovers but also supports farmers and sustainable practices.
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