French Truck Coffee is entering an exciting new phase as it transitions to new leadership and expands its presence in the New Orleans area. Founder Geoffrey Meeker has stepped down as CEO, handing over the reins to Bobby Winston and his brother Sam Winston. This change keeps the company’s leadership within the family, ensuring continuity in its mission and values. Bobby Winston, a key figure in the brand for 12 years, has been crucial in shaping its identity and commitment to quality coffee.
• The new café in Metairie will open in early 2026, taking over a former coffee space.
• It will offer a full range of French Truck beverages, house-made pastries, and breakfast options.
• This new location will be the 14th for the company, which currently has 13 cafés in New Orleans, Baton Rouge, and Memphis.
• The Winstons emphasize sustainable growth and community partnerships as key goals moving forward.
This leadership change and expansion highlight French Truck Coffee's dedication to quality and community. By continuing to grow, the company aims to bring its beloved coffee experience to more neighborhoods while staying true to its roots. This commitment not only strengthens local ties but also enhances the brand’s reputation across the South.
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