Free Rein Coffee Company, started by actor Cole Hauser, introduces a new espresso roast called ‘Get Up’. This 100% Colombian blend is designed to provide a rich and balanced coffee experience. It celebrates National Get Up Day on February 1, honoring individuals who exemplify hard work and resilience. The ‘Get Up’ Espresso Roast aims to inspire this mindset with its bold flavor and smooth caramel notes.
• The roast is available in whole bean, ground, and single-serve pod formats.
• It is crafted for versatility, suitable for various brewing methods like espresso machines and French presses.
• The launch connects with National Get Up Day, enhancing its cultural relevance.
• The product reflects the brand's commitment to quality and authenticity.
This expansion highlights the growing trend of celebrity-branded beverages. It also showcases how linking products to national events can create unique marketing opportunities. As the specialty coffee market evolves, this move could attract more coffee enthusiasts looking for high-quality options.
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