Customers at a New York City coffee shop were asked to pay with personal data instead of money in a thought-provoking experiment. Organized by Surfshark, this event highlighted the ease with which people trade privacy for free goods. A cappuccino cost an email, while more elaborate orders required more sensitive information. The aim was to make people realize the value and vulnerability of their personal data. Europeans, according to Surfshark's Lina Survila, are more protective of their data compared to Americans. Though the data wasn’t actually collected, the exercise hoped to instill caution among participants.
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