Significant growth is underway for Flash Coffee, a tech-driven coffee chain, as it focuses on expanding in Indonesia. The company has opened 67 stores in the country and is planning more in Jakarta and Bandung. This growth comes after a strategic shift to prioritize Indonesia, following the closure of operations in other Asian markets. The new food and drink menu has contributed to a remarkable increase in revenue per store, which has risen by over 50% since early 2024. Flash Coffee is now operationally profitable and aims to enhance customer experiences with unique drinks and a welcoming store design.
• Flash Coffee has shifted its focus entirely to Indonesia, marking it as its most mature market.
• The new menu features signature drinks like Seasalt Palm Sugar Latte and Whipped Strawberry Matcha.
• The company plans to open many new stores within the next year.
• Jakob Angele, a key figure from White Star Capital, is supporting the growth with his expertise in food and beverage.
This expansion is crucial as Indonesia is recognized as a vibrant coffee market. Flash Coffee's commitment to quality and customer experience positions it well to meet the increasing demand for premium coffee in the region. The company’s growth strategy highlights the importance of adapting to market needs and leveraging local opportunities.
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