Fiddleheads Coffee, a cherished family-owned roastery from Thiensville, WI, is joining the FairWave Collective, a group of specialty coffee brands focused on quality and community. Established in 1996, Fiddleheads has become a local favorite, known for supporting artists and creating a welcoming space for coffee lovers. As the company approaches its 29th birthday, owners Marcy and Mike Wroblewski are committed to ensuring the brand's legacy continues to thrive. They believe FairWave is the right partner to carry on their vision.
• Fiddleheads operates eight coffee shops in the Greater Milwaukee area.
• The owners sought a partner who understands the coffee business and community impact.
• FairWave aims to preserve Fiddleheads' legacy while enhancing its offerings.
• This partnership marks FairWave's second brand in Milwaukee, following Anodyne.
This collaboration is significant as it highlights the importance of community-focused businesses. By joining FairWave, Fiddleheads can continue to grow while staying true to its roots, ensuring that it remains a beloved part of the local culture for years to come.
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