Farmer Brothers Brews Success - A Coffee Giant's Revival

Farmer Brothers Brews Success - A Coffee Giant's Revival

Farmer Brothers, a century-old coffee company, is turning its fortunes around after selling a major facility. Under the guidance of Matthew Swenson, the company is focusing on streamlining operations and appealing to new consumer trends, especially among Gen Z. Swenson discusses the company's strategy to consolidate its brands, emphasize quality, and enhance sustainability in its supply chain. With an eye on efficiency and innovation, Farmer Brothers aims to capture a diverse customer base and solidify its market position.

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