Farmer Bros, a Texas-based coffee roaster and wholesaler, has launched a new brand, Sum>One Coffee Roasters, marking its entry into the US wholesale specialty coffee market. This brand aims to highlight direct-trade relationships and offers a range of eight unique coffee blends inspired by various coffee-growing regions. The soft launch occurred in December 2024, and the company is now working on integrating this brand into its B2B distribution network. The specialty coffee will also be available for individual purchase through the Farmer Bros e-commerce site later in 2025.
• The Sum>One Coffee Roasters range includes blends like Open Mic and Group Chat.
• CEO John Moore noted a growing interest in exotic and specialty coffee among younger consumers.
• The company has strengthened its management team with experts in specialty coffee.
• Farmer Bros has been active in launching specialty coffee brands, including Direct Coffee Roasters for Eurest USA.
This move is significant as it reflects the changing preferences of consumers who seek transparency in coffee sourcing. By entering the specialty coffee market, Farmer Bros aims to cater to a wider audience and adapt to evolving consumer tastes. This strategy could enhance its competitive edge in the coffee industry.
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