Research on Colombia's coffee farms reveals deep-rooted inequities in the specialty coffee market. This study highlights the challenges faced by farmers who struggle to meet consumer demands while earning a meager income. The research emphasizes the need for better understanding and advocacy for farmers' rights in a market that often mirrors colonial power dynamics.
• A Fulbright Scholar conducted extensive field research in Colombia, interviewing farmers and industry players.
• Farmers like the one Ross met are pressured to grow specific coffee varieties based on consumer trends, risking their financial stability.
• The specialty coffee industry claims to support farmers, but many do not see equitable benefits.
• Historical context shows that coffee production has long been influenced by colonialism, impacting farmers' pricing power.
Understanding these challenges is crucial for creating a more equitable coffee market. The insights gained can help reshape consumer perceptions and industry practices, leading to fairer compensation for farmers and more sustainable practices in the specialty coffee sector.
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