Research by Anna Luiza Santana Neves delves into the rich cultural connections between coffee and food in Brazil. This study highlights how coffee is more than just a beverage; it is a part of daily life and social interactions. Neves employed a mixed-methods approach to explore how Brazilians instinctively pair coffee with various foods, revealing the emotional and cultural significance behind these choices.
• The study involved 300 participants who shared their coffee consumption habits and food pairings through surveys, identifying 14 key foods that resonate with coffee culture.
• Three clusters of food pairings emerged: comforting traditional foods, versatile regional items, and indulgent treats.
• A second phase involved projective mapping, where participants evaluated different coffee types and their compatibility with foods, showcasing how sensory experiences shape preferences.
• Findings suggest that coffee pairings are influenced by cultural memories and personal experiences, rather than strict culinary rules.
Understanding these pairings is crucial for cafés and coffee brands to connect with consumers. It emphasizes the importance of cultural identity and the evolving nature of food and beverage experiences. As consumers seek more personalized and meaningful interactions, exploring coffee and food pairings can foster deeper connections in the coffee community.
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