California's Equator Coffees has significantly increased its presence in the ready-to-drink cold brew market by partnering with major supermarket chains. The company has successfully placed its products in nearly 1,500 stores across the United States, including Whole Foods, Sprouts, and Kroger. This expansion responds to the growing consumer interest in cold brew coffee, which has become a popular choice for many coffee drinkers.
• Equator Coffees now distributes its cold brew range in over 2,500 supermarkets.
• The cold brew products include Smooth Black, Perfectly Sweet, Simply Decaf, and more.
• The company is known for its commitment to sustainability, being a pioneer in direct trade and Fair Trade certification.
• Equator also operates its own coffee farm, Finca Sophia, in Panama, enhancing its coffee expertise.
This move is essential for Equator Coffees as it not only broadens its market reach but also promotes its commitment to quality and sustainability. As demand for cold brew continues to rise, this expansion positions Equator as a leader in the specialty coffee sector, allowing more consumers to enjoy their crafted beverages.
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