Equator Coffee’s New Look - A Subtle Design Revolution

Equator Coffee’s New Look - A Subtle Design Revolution

Equator Coffee, nearing its 30th anniversary, has revamped its iconic red-and-black packaging with the help of designer Swasti Mittal. The new design incorporates a sunburst pattern, while maintaining the brand's tiger logo and key colors. This refresh aims to balance the legacy of Equator Coffee with a modern twist, making the packaging more informative and cohesive across different product formats. The redesign emphasizes collaboration, customer feedback, and sustainability, with recyclable BioTre materials for most bag sizes. Equator Coffee’s new packaging is progressively rolling out, blending familiarity with innovation.

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