A new coffee brand called "Bean of Fire" has been launched by El Salvador's President Nayib Bukele. This initiative aims to promote the country’s coffee heritage while supporting local businesses and encouraging Salvadorans abroad to return and invest. Bukele describes this venture as a personal passion project focused on producing high-quality coffee.
• The brand will donate 200 pounds of coffee, sugar, and 8,000 cups daily to local businesses.
• Partnerships with returning expatriates, like Vista Hermosa, showcase successful local entrepreneurship.
• Bukele has made promises to support Salvadorans who wish to return and start businesses, offering them coffee supplies for a year.
• This initiative seeks to revitalize the coffee industry, which historically contributed significantly to the national economy.
This effort highlights the importance of local entrepreneurship and aims to inspire a new wave of investment in El Salvador. By fostering a supportive environment for returnees, Bukele is not only enhancing the coffee sector but also encouraging community development and economic growth.
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