Madrid's East Crema Coffee is making waves in the specialty coffee scene and plans to open its first international store by 2026. This timeline is a year ahead of their original goal, thanks to impressive growth in Spain over the past year. The company is now looking to expand into the Middle East and Asia, where there is growing interest in their brand.
• East Crema Coffee has opened eight new locations since August 2023, bringing their total to 16 stores across Spain.
• The chain plans to add another 10 stores and launch a wholesale channel by the end of 2024.
• The company's CEO, Alberto Velarde, mentioned exploring master franchise opportunities in the UAE and Asia due to interest from local groups.
• By 2027, East Crema aims to operate 60 stores in Spain and achieve a turnover of €15 million ($16.2 million).
This expansion reflects a growing trend in the specialty coffee market in Spain, which is gaining popularity among both local and international brands. As East Crema Coffee prepares for its international debut, it highlights the increasing demand for unique coffee experiences globally.
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