Starbucks faces a tough year with a 20% stock drop and declining traffic. CEO Schultz’s confusing advice and stiff competition in China add to woes. In contrast, Dutch Bros sees a 20% stock rise, driven by robust sales and expansion. The brand grows from its Northwest base, aiming for national reach. Dutch Bros' 10% same-shop sales growth and rising profit margins showcase its potential. The chain plans to quadruple its locations, supported by loyal customers. With a price-to-sales ratio favoring growth, Dutch Bros offers a compelling investment over Starbucks.
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