Dunn Brothers Coffee is launching the "Free Sips" program, letting customers sample two ounces of any brewed coffee or Nitro Infinite Black cold brew for free. The initiative aims to encourage a "try-before-you-buy" mentality, boosting customer satisfaction and confidence. In addition to this, the chain plans to expand significantly, with 250 new locations expected over the next five years. The midwestern coffee chain, known for its in-store small-batch roasting, has 50 locations across seven states, with the most in its home state, Minnesota. The Free Sips program could win over more coffee lovers, positioning Dunn Brothers as a top choice against national chains and local coffeehouses.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.