Dunkin’ takes a trip back to 1995 to unveil a never-aired sitcom pilot titled Good Will Dunkin’. This creative campaign celebrates the brand's iced coffee origins and taps into the nostalgia of ’90s television. The pilot features a star-studded cast, including Ben Affleck, Jennifer Aniston, and Matt LeBlanc, and humorously imagines the accidental invention of iced coffee at a Dunkin’ location in Cambridge, Massachusetts. As part of the promotion, Dunkin’ will give away 1.995 million free iced coffees on Super Bowl Monday and release limited-edition merchandise inspired by the decade.
• The sitcom features classic ’90s humor and familiar characters.
• Dunkin’ connects its iced coffee history with pop culture.
• A math challenge inspired by the pilot will offer prizes to winners.
• Limited-edition ’90s-inspired merchandise will be available for fans.
This campaign highlights Dunkin’s role in everyday life and the cultural significance of iced coffee. By blending nostalgia with a fun marketing strategy, Dunkin’ aims to engage both coffee lovers and fans of classic sitcoms, creating a memorable experience that resonates with a wide audience.
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