Dunkin’ is set to launch its much-talked-about 48-ounce iced coffee buckets on May 22, available at select locations across the country. This promotion follows a successful pilot program that generated buzz on social media. The buckets are designed for coffee lovers who enjoy customizing their drinks and are looking for a fun way to enjoy their caffeine fix.
• Each bucket costs $12.99 and includes a customizable iced coffee or Refresher.
• Only 25 collectible buckets will be available at participating locations, making them a limited edition.
• The caffeine content remains undisclosed, but estimates suggest it could exceed 550 milligrams.
• This offering is part of Dunkin’s strategy to capitalize on a viral trend that has gained popularity in recent months.
The introduction of these oversized coffee buckets highlights Dunkin’s innovative marketing approach. By tapping into a viral moment, the brand aims to attract attention and drive sales. This move could also inspire other coffee chains to explore similar large-format offerings, potentially reshaping how consumers enjoy their favorite beverages.
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