Dunkin' has made a significant change for coffee drinkers in Colorado. Starting in March, customers will no longer face an extra charge for choosing dairy alternatives like soy, oat, or almond milk. This decision aims to attract a wider range of customers with different dietary needs. With around 45 locations in Colorado, this move could help boost sales after the chain faced challenges in recent years.
• The upcharge for dairy alternatives will be eliminated, making drinks more affordable.
• Dunkin' aims to cater to diverse dietary preferences with this change.
• The company previously closed over 800 locations due to a decline in business during the pandemic.
• Customers can enjoy their favorite beverages without worrying about additional costs.
This change matters because it reflects Dunkin's effort to adapt to shifting consumer preferences. By removing the upcharge, they may attract more customers and improve their business performance. It also highlights the growing trend of accommodating various dietary choices in the food and beverage industry.
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