Dunkin’ is celebrating the Super Bowl in a big way by giving away free iced coffee and launching a nostalgic ad. Starting Monday, fans can get a free iced coffee of any size by using the code GOODWILLDUNKIN in the Dunkin’ app. This giveaway connects to the new commercial featuring Ben Affleck, which pays tribute to the 1995 film "Good Will Hunting." Dunkin’ is giving away 1.995 million iced coffees, a nod to the year it began promoting iced coffee with the beloved Fred the Baker character.
• The Super Bowl commercial features Ben Affleck and other celebrities.
• Dunkin’ is releasing ‘90s-inspired merchandise available online.
• A math challenge created by MIT professor John Urschel offers a year of free coffee as a prize.
This promotion not only engages fans but also connects them to the brand's history. It creates excitement around the Super Bowl and strengthens Dunkin’s community ties, making it a memorable event for loyal customers.
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