Dichotomy Coffee is a new coffee shop founded by two freshmen at Binghamton University. Operating from their dorm room, Edan Amos and Milo Raimes aim to create a cozy space for students to enjoy drinks and connect. Their journey began with a $12 espresso machine, leading to pop-up events around campus. The shop’s name came from a humorous encounter, reflecting their fun approach to coffee.
• The coffee shop offers a variety of drinks, including a signature Panda Latte inspired by a trip to Japan.
• Marketing focuses on vibrant visuals to stand out from corporate coffee chains.
• They recently added baked goods, like cookies and banana bread, using a shared kitchen space.
• Plans include competing in the New York Business Plan Competition and expanding to a permanent location on campus.
This venture matters as it showcases student entrepreneurship and the desire for community spaces on campus. It highlights how small ideas can grow into viable businesses, fostering connections among students.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.