A new flavor has hit the snack scene: Doritos Coffee. This unique creation aims to help people power through their afternoon slump. The product was not available in stores but was introduced through a social media giveaway. From July 3 to 14, Doritos offered fans a chance to win packs via Instagram, TikTok, and Facebook. In a final push, a pop-up cart appeared in Sydney, giving away the last 100 packs.
• The Doritos Coffee Cart was located at Wynyard Station in Sydney, attracting coffee lovers.
• OOH ads around the city cleverly targeted those seeking a caffeine fix.
• The campaign featured humorous slogans to engage the public and draw them to the cart.
• Doritos aimed to create a unique snacking experience for both coffee enthusiasts and chip lovers.
This innovative flavor launch highlights the growing trend of combining unexpected tastes. It shows how brands can creatively engage consumers while addressing their cravings. The playful marketing approach also emphasizes the importance of social media in modern promotions.
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