Many supermarket coffees disappoint with stale flavors and burnt notes. However, some lighter roasts stand out positively among the dark-roasted options. A recent tasting session revealed both good and bad choices, focusing on ready-ground coffee suitable for various brewing methods. Each coffee was evaluated based on flavor, sustainability, and value. While some coffees were predictably poor, others offered surprising quality. A key takeaway was that the most expensive supermarket options often do not deliver the expected quality.
• The best all-rounder was Blue Turaco, a lighter roast with caramel notes and a social purpose.
• Asda's Extra Special Brazilian coffee provided great value with a pleasant aroma and taste.
• Café Direct’s Fairtrade coffee was complex and enjoyable, with ethical sourcing.
• The tasting confirmed that premium supermarket coffees often fall short compared to independent roasters.
Understanding coffee quality is essential for making informed choices. This knowledge can lead to better coffee experiences and support sustainable practices in the industry.
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