As coffee prices surge, roasters are shifting their sourcing strategies from traditional import methods to direct trade. This change is driven by the need for stability and control over supply chains amid market volatility. Direct trade, once seen mainly as an ethical choice, is now recognized as a crucial business strategy for managing costs and ensuring quality.
• Coffee prices hit record highs in 2025, leading to increased pressure on roasters' profit margins.
• Direct relationships with producers provide advantages like price stability, better forecasting, and reduced vulnerability to market fluctuations.
• The role of intermediaries remains important, as they help manage logistics, quality control, and communication.
• Building long-term partnerships with producers helps roasters navigate market uncertainties and maintain consistent quality.
This shift to direct trade matters because it aligns ethical practices with sound business decisions. As roasters adopt this model, they can create more resilient businesses that thrive in a volatile market. The focus is on collaboration and transparency, ensuring that both producers and roasters benefit from stable, trustworthy relationships.
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