Diamond Brew is a Chicago-based startup that has just launched a unique instant coffee product designed for young consumers. This innovative coffee fully dissolves in both hot and cold water, offering the taste and caffeine kick of premium coffee without the need for expensive machines. Founded by Douglas Yu, the company aims to cater to Gen Z and Millennials seeking affordable luxuries. The coffee comes in recyclable aluminum pods, preserving freshness and aroma, and is sold directly to consumers.
• The product contains 160mg of caffeine per serving and creates a crema layer, similar to espresso.
• Diamond Brew uses a proprietary freeze-drying process that maintains flavor and aroma, overcoming common instant coffee issues.
• The coffee grounds are upcycled, contributing to sustainability by being repurposed into other products.
• The brand plans to expand into B2B markets, targeting bars and restaurants in the future.
This launch is significant as it addresses the growing demand for quality coffee among younger consumers. With a focus on convenience and sustainability, Diamond Brew positions itself as a leader in the evolving coffee market, making premium coffee accessible to all.
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