Defying Odds - Thunderegg Coffee Thrives Amid Challenges

Defying Odds - Thunderegg Coffee Thrives Amid Challenges

Chris Haun, owner of Thunderegg Coffee Company in Nyssa, celebrated 15 years in business, overcoming significant challenges along the way. Opening during the 2008 economic downturn, Haun faced adversity head-on, focusing on innovative strategies rather than potential pitfalls. When the COVID-19 pandemic threatened closure, he adapted by emphasizing quick, grab-and-go breakfast burritos, which became a major hit, especially during harvest seasons. Haun credits his success to the community's support, his ability to diversify offerings beyond just coffee, and maintaining affordable prices. Thunderegg Coffee also features a deli, beer, and daily specials, ensuring there's something for everyone and demonstrating the resilience and adaptability required to thrive in challenging economic landscapes.

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