Decaf Coffee - The Surprising New Contender in the Coffee Industry

Decaf Coffee - The Surprising New Contender in the Coffee Industry

As the global coffee industry burgeons to over $200 billion annually, decaf coffee is making significant strides, notably in the United States where about 15% of coffee consumption is now decaf. This trend is gaining momentum, as evidenced by a recent win at the Brewers Cup competition where a decaf brew triumphed. This victory is not an anomaly but rather the result of years of improvement in decaffeination processes starting around 2007, which have enhanced the taste and quality of decaf coffee. This evolution has encouraged growers to submit higher quality beans for decaffeination, creating a positive feedback loop. The decaf market is projected to grow from $20 billion to nearly $30 billion by the end of the decade, attracting interest from major and smaller roasters alike. This rise parallels trends in non-alcoholic beverages and plant-based foods, reflecting a broader shift towards healthier consumption habits. While decaf coffee may not skyrocket, its steady growth outpaces regular coffee, indicating a shift in consumer preferences and perceptions.

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